Eureka You're A Scientist

I once set up a Shopify account to sell running and orienteering equipment sourced from AliExpress. I sold a handful of items, tried Facebook ads, and spent more than I earned. Was it a failure? I don’t think so—I saw it as a series of experiments.

I learned how to use Facebook ads, how to build out a Shopify store, and how to work with freelance remote workers for tech and design tasks.

Later, I went plant-based and started training for an Ironman. Another series of experiments:

• Time management – How do I fit training around work and family?

• Nutrition – How do I fuel myself with a new diet?

• Adaptation – What works and what doesn’t?

The Experimentation Mindset

Running your life as a series of experiments reduces risk. Lower stakes mean you’re more likely to try things you might otherwise be too hesitant to take on.

A hidden benefit? Elasticity – the ability to mentally expand and contract as needed. Small experiments build resilience, so when life forces big changes, you’re better prepared.

The Power of Real Feedback

As we stagger through our daily routines, it’s hard to see the forest for the trees. We assume we know what’s working. But assumptions aren’t data.

What gets measured gets managed.

Tracking your tiny experiments provides real insights:

• Keeping a food diary

• Tracking your exercise

• Journaling your thoughts and habits

A Personal Experiment

Here’s one I’m currently running:

Every time I pass someone while walking, I smile at them.

Sounds simple, right? But as an introvert, this pushes me out of my comfort zone.

Unexpected result? If someone doesn’t smile back, I find myself offended. That’s nuts. It made me question my motives and sense of self.

Enter Epictetus.

The Stoic philosopher reminds us to focus on what’s in our control—our actions—not the outcomes. I have no idea what’s going on in a stranger’s life. And who am I to expect a response?

Tiny Tweaks = Big Changes

James Clear’s Atomic Habits (yes, everyone recommends it for a reason) emphasizes small experiments as a way to build or break habits.

Here are some you can try:

Running Experiments in Your Personal Life

✔ Habit Formation

• Example: Try a new morning routine for a week and see how it affects your energy levels.

• Actionable Tip: Use a habit tracker to monitor progress.

✔ Skill Development

• Example: Dedicate 15 minutes a day to learning a new language or playing an instrument.

• Actionable Tip: Break large goals into smaller, manageable steps.

✔ Mindset & Well-being

• Example: Try a 5-minute meditation each morning.

• Actionable Tip: Journal your experiences to gain self-awareness.

Key Considerations for Effective Experimentation

Define Clear Goals

Why: Know what you want to achieve.

How: Use CDA+A – Clarity followed by Deliberate Action and Accountability.

Be clear on what you're trying to achieve, take deliberate action, and use some kind of accountability system.

Track Your Results

Why: Measure progress and learn from mistakes.

How: Use a spreadsheet, notebook, or an app to log findings.

Iterate and Refine

Why: Adjust based on data.

How: Be willing to abandon what doesn’t work and double down on what does.

Final Thought

I hope this encourages you to experiment more. You don’t need to take it so seriously—have fun and follow your curiosity.

And if you’re interested in experimenting, I have a free mini-course you might want to try: How to Be a High Performer in Times of Change